Usually, one easily picks up the central concepts an organisation revolves around. A hospital deals with patients, doctors and nurses. A garage is all about cars. If we step back a little, more general terms come up easily: product, service, client, customer, worker, supplier, etc.
Perspectives ON Customers
Perspectives OF Customers
Perspectives are the Actions of Roles in Contexts.
From Users to Actions to Views to Properties
In all these Contexts, the customer has a Perspective. Together, these Contexts and Perspectives make up the customer's 'journey'. There is a loose chronological order in these Contexts. But any customer might go back and forth between, say, orienting and buying. We can capture an important goal of 'Digital Transformation' in these terms. The customer must be able to recognise the Context he operates in; he must be able to move smoothly between those Contexts; he must be able to perceive the state such a Context is in (has the order been paid? Has a delivery date been set?). Not only the customer's Role must have continuity over these Contexts; so, too, must be the Role that represents the Product. And last, but not at all least, the Roles of personel.
Usually, Digital Transformation is understood as a process of change that ensures that an organisation, in all its departments, can offer an integrated approach to a customer, during his 'journey'. This requires an intelligent interplay between Front- and Backend services.
Modelling with Perspectives is a natural approach to such a transformation. As the name implies, each Perspective is modelled. Not just that of a particular department in the organisation, say, Sales, or Delivery. The Perspective of every employee dealing with a customer is modelled and so is, in each situation (Context) the customer's Perspective. In Contexts the Perspectives of customers and employees come together.
An employee Perspective, in any of these Contexts, must have the Actions that a Customer expects him to have. When dealing with a Helpdesk employee, the Customer expects him to be able to look up the delivery date of his product. This in turn fixes what information this employee must have access to.